ITO EN North America Inc. was founded in May 2001 with the mission of introducing ITO EN’s line of green tea products and establishing a culture and interest in authentic green tea in the United States and beyond. In order to accomplish these goals, the company developed a three-tier strategy, simultaneously entering the beverage wholesale,
ITO EN North America Inc. was founded in May 2001 with the mission of introducing ITO EN’s line of green tea products and establishing a culture and interest in authentic green tea in the United States and beyond. In order to accomplish these goals, the company developed a three-tier strategy, simultaneously entering the beverage wholesale, retail, and restaurant industries. In 2002, the Teas’ Tea line of natural, unsweetened bottled tea was launched. The product line functions as the centerpiece of ITO EN North America Inc. for it upholds ITO EN’s principles of Natural, Safe, Healthy, Well-Designed, and Delicious. The product was first introduced through wholesale distribution in New York City and the Tri-State area. Try our tea and you won’t be disappointed!
ITO EN Teas’ green white tea is a pure Japanese green tea blended with a pure Chinese white tea. White tea is one of the rarest and most luxurious teas in the world and it is the least processed form of tea in China and India. Young tea leaf buds are picked, and then withered and dried under the sun to stop oxidization. Because new and tender buds of first flush tea are hand-picked, white tea is rare, precious, and expensive. When brewed, its flavor is delicate and subtle and it is lighter and sweeter than green tea, with a light yellow color. According to many studies, out of all teas, white tea contains the largest amount of health-promoting antioxidants due to its youthfulness and minimum processing. “Drink for yourself” to taste the distinction of a beverage alternative that is healthy and designed for an active lifestyle. Made with nothing but purified water, high-quality green tea leaves, white tea, and vitamin C, this unsweetened tea is meant to revitalize and renew. With approximately 45 mg of caffeine per 16.9 fl oz, this tea contains more than 100% or more of the daily value of vitamin C and is high in antioxidants. This is sold in a pack of twelve 16.9 fl oz bottles.
About ITO EN
ITO EN is Japan’s premier purveyor of green tea in Japan. ITO EN, North America was found in May 2001 with the mission of introducing ITO EN’s line of green tea products and establishing a culture and interest in authentic Japanese green tea in the United States and beyond. Today, ITO EN is well on its way to making green tea an integral part of the new American culture.
ITO EN has unique, privileged access to the most prized tea harvests each season. They carefully select superior tea leaves which are noted for their appearance, flavor, and aroma. Their knowledge, experience, expertise, and sense of taste and quality result in an extraordinary, ready-to-drink tea.
Enjoy refreshing and delightful ITO EN’s tea and get the authentic taste of Japanese green tea.
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Silky Smooth Green White Tea. 0
Goes a Long Way! My entire family enjoys all the ITO En Teas we have tried so far,which includes the Green White, Rose and Jasmine.Specifically on the green white tea we all find it “easier” than brewing a cup of tea.I’ve been able to substitute it for my morning coffee,and don’t get the heart palpitations. For people who have not yet given up sugar and processed foods,this may seem too bitter. For those others, it has a pleasant “little bite”. 3 of us find it “too activating” straight…
Tastes great and good for you too!! 0